The practicality of practice.
Sure, practice takes time and time is money. However, underperforming teams also cost companies money. A lot of money.
Imagine if the world’s top athletes walked on to the field as a team without practicing together and then competed – or the top musicians opened at Carnegie Hall without a single rehearsal. Would they perform at their collective best? Of course not.
However, it might not be so easy to determine if the team is performing. Sure, an individual’s talent may propel the team forward for a particular play, but without some idea of the strengths, weaknesses, and preferences of their teammates, strong performance and superior results are unlikely and unsustainable.
And yet strong performance and superior results are exactly what most business/development teams are expected to demonstrate from day one. After all, time is money and a deadline is a deadline. Bottom line: teams suffer from a lack of trust and lack of alignment due to critical lack of practice.